I got my start in digital media as a web assistant (yep, “web” assistant was a job title then) at Cosmo. I authored a blog on the site for over a year, which became one of Cosmo’s most popular columns.

From there, I began freelancing and moved to Paris. During that time, I was a style blogger for The Frisky (RIP); a copywriter for Swirl (DailyCandy’s sample sale website, also RIP); I landed pieces in Teen Vogue, StyleCaster, CNN, MSNBC, HuffPo, and New York Press, covering everything from Paris Fashion Week to American perspectives on political happenings. I eventually settled in the West Coast, where I was among the first hires for BuzzFeed’s Los Angeles office. I co-ran a nostalgia vertical called “Rewind,” which was fitting because I had just sold a non-fiction book about Gen X and Gen Y. I moved up the ladder at BuzzFeed, ending as deputy editorial director.

I then became executive editor at HelloGiggles before being offered a role I couldn’t refuse: building a decor and design publication from the ground-up. The result is Hunker, where I was VP & editor-in-chief until December 2023, when our parent company unfortunately laid off all staff. I also have a personal newsletter called Schmatta, where I talk about design and and cultural nostalgia.